The Broadside Group Inc.

Jill Fidler joins Broadside

2012-03-06T15:46:00.001-08:00

Jill, originally uploaded by Gordon Whiting.

We needed an office manager who could get things done while every distraction imaginable was flying at her. So we looked hard-- and ultimately connected with Jill Fidler. Jill comes to us with great credentials in film, radio and business management, including taking her Bachelor's (Film!) at my alma mater SF State. We are excited about having a higher-functioning reality with Jill on the team. Make it so, Jill!

The Best Friends. Faces.

2012-02-25T06:04:00.001-08:00

Best Friends. Faces., originally uploaded by Gordon Whiting.

Live at the Poet & Patriot, Santa Cruz.

In Deep with Angie Coiro

2012-02-25T05:29:00.001-08:00

Angie Coiro, Live From The Left Coast, originally uploaded by Gordon Whiting.

New show, weekly two-hour in-depth interview show. Team: Angie Coiro, host/producer; Gordon Whiting, exec producer; Matt Fidler, engineer/co-producer, Ellen Weis, business development; Dr. Cindy Myers, communications dir/co-producer.

Matt Fidler joins Live From The Left Coast Productions

2012-02-11T11:16:00.001-08:00

We are pleased to welcome engineer/producer Matt Fidler to the team producing In Deep with Angie Coiro and Live From The Left Coast.

The Best Friends "Playdate" now on iTunes

2011-10-13T17:08:00.000-07:00

Broadside Signal's first release is the EP Playdate from Santa Cruz mo'funk rockers The Best Friends. Check it out on iTunes, Amazon, Rhapsody, Napster, Spotify and most other quality music servers.

Polarity and Outpost for film post-production

2011-10-13T12:20:00.000-07:00

Attended the launch party last Friday of Dave Nelson's new Outpost mix suite at Polarity Studios in San Francisco. Beautiful facility. Both Polarity (owner, Roger Wiersema) and Outpost are reaching out to the indie film community in Northern California and beyond to support their needs for cost-effective (but killer!) sound post-production. Dave screened Tiffany Shlain's award winning Connected which he sound-designed.Check out Outpost and Polarity, and tell 'em Broadside sent ya'.

Broadside forms new imprints

2011-08-09T16:59:00.000-07:00

Beginning August 16, 2011, we will be operating a new record label and two publishing imprints. Broadside Signal Recordings is launching with the new CD EP Playdate from from Santa Cruz's The Best Friends. On the publishing front, Basic Songs will be affiliated with ASCAP and Bemadhi Music with BMI.

New Servers

2011-02-11T22:54:00.001-08:00

Got a good deal on Dell Poweredge servers this week for the company. Also boosted bandwidth and IP addresses. Building up the facility for the relaunch of Live From The Left Coast and the Bootmail identity service.

The Best Friends

2010-12-14T23:52:00.001-08:00

The Best Friends, originally uploaded by Gordon Whiting.

Live at the Poet & Patriot. Santa Cruz. November 18, 2010

Some news about the show

2010-12-13T19:47:00.000-08:00

Re: LIVE FROM THE LEFT COAST with Angie Coiro
Irony of the digital age: everyone can publish, but (big surprise) not that much is worth our attention. In addition to real substance and message, you still need talent, a team, vision and money to rise above the noise. Instant access to everyone-everywhere, like me typing in this blog, is fantastic, but in our business you still need to put on THE SHOW --and have it carried in places where real listeners congregate. ...
So here's what is happening. Priority One to relaunch the show on the airwaves. Livestreaming did not work out for a number of reasons. The bottom line is that producing our show for the Web takes nearly as much production and preparation effort as for radio, for an audience a fraction of the size. Not a strong persuader when it comes to seeking sponsors and underwriters. So- we are looking for a new home on the air. Our preference is to secure a Northern California FM station, and be on the air by February 1. Once a flagship is in place we will seek other community stations to expand our coverage.
The show will be a new version of the program we ran last year on Green960. We learned much during that year, and will make a few tweaks, but we believe in the main that the format is a good fit for Angie and satisfying (entertaining, informative, fun) for the audience.
We have a new studio, our own, in Berkeley. It's no Bloomberg Media Center, but there is a proper studio and adjacent control room that will allow us to have Angie, the guests, and a production staff together in a comfortable and professional environment. It also is built as a broadcast hub, allowing Angie to work remotely (live) which we plan to do more of in the new session.
Business structure and budget: LFTLC will soon be filing for non-profit status, and we will be raising private funds to help cover production costs during the first half of 2011. If you would like to contribute, or know someone who might, contact me at gordon@lftlc.com. We are planning to have the $84k fund closed by January, 2011. Let me also say THANK YOU to our patient subscribers, who, on faith, have stuck with us during the down time. We appreciate it-- you have paid for the continuation of this website and the equipment for the new studio.
Last year was a terrible time to find sponsors, this year looks better. The malaise of uncertainty about the economy seems to be lifting, and although peak advertising rates may have come and gone, even modest sponsor dollars can go a long way with our show--- LFTLC is lean and mean!
We are optimistic. After enormous turmoil, radio is settling down. It is not going away. It is perhaps less dominant than before, but a solid core audience prefers it over other channels. That of course does not rule out the Web or mobile or any other pipeline, but we will be focusing on broadcast, creating for broadcast, seeking our audience through broadcast, and believe truly that it is viable.
Radio-- quality Radio is important for the health of our democracy. And it's important for us individually, for entertainment, information and sense of community. There's nothing quite like it-- you could say Radio is must-have as a quality-of-life factor. That's what we believe. And that's where we intend to be.

Old Times at Fantasy Factory

2010-12-12T10:44:00.000-08:00

Spent better of last week updating and transferring Safire to a new server on the 7th Floor. Safire, which I wrote in Visual FoxPro and SQL, began life in 1993 as an upgrade to the System 360 DB2 film revenue database. It grew into a multi-year project and a major accounting system. Pleased that it's still doing the job seventeen years later. Fantasy Records-The Saul Zaentz Company, 10th & Parker, Berkeley.

Rain in Berkeley

2010-11-20T14:58:00.000-08:00

We have a metal roof on the building, it makes the most musical roar when the rain pours. Like today. Had a leak last year, spoiled some papers, but landlord fixed it. All is well.